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Executives face retention challenges in the booming decentralized social industry, despite the success of Friend.tech.

Executives face retention challenges in the booming decentralized social industry, despite the success of Friend.tech.

– Executives in the decentralized social media space say that onboarding and retention are still major issues for these platforms.

– The process of getting users to sign up and stay on decentralized social networks can be clunky and confusing, leading many users to quit.

– Simplifying the onboarding process and making it more frictionless is crucial for attracting and retaining users.

– Users also need to familiarize themselves with blockchain technology and wallets before signing up, which can be a barrier for entry.

– Building communities and attracting top-tier creators and influencers to decentralized social media platforms could help drive user adoption.

– Ethereum and other smart contract platforms are not purpose-built for social media applications at scale, which is another reason why decentralized social media hasn’t reached mass adoption.

– Friend.tech, a decentralized social platform, has seen strong uptake recently, but some industry experts believe it may be a temporary trend.

– Sales revenue from decentralized social media networks is projected to grow significantly in the coming years.

– Other decentralized social media networks include Bluesky, Mastodon, and Lens Protocol.

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