Irene Zhao, the Simp-Queen mastermind behind the SO-COL platform and a Crypto Twitter influencer, has gained fame in the crypto community. She started her journey with a low-priced NFT collection called IreneDAO, but things changed when Logan Paul, a controversial YouTube star, invested a quarter of a million dollars in her project. Zhao’s Twitter following has grown to 194,300, and she runs her own Web3 NFT platform company. She became interested in crypto because she wanted to have control over her own content and community. Zhao enjoys creating crypto memes and believes it requires a deep understanding of the market and audience. She had a public feud with Lady of Crypto but didn’t take it personally. Zhao predicts that Bitcoin will reach $100,000 and believes real-world assets and NFTs for creators will continue to grow in popularity.