Researchers have found that people’s tendency to misinterpret patterns, known as the gambler’s fallacy, can benefit charitable organizations that accept cryptocurrency donations. The study suggests that charities can optimize their strategies by understanding how crypto holders make decisions based on perceived market conditions. By considering recent changes in cryptocurrency prices and creating a sense of urgency to donate, charities can engage cryptocurrency donors more effectively. The researchers conducted an empirical study and online experiment, which showed that market movement directly affects donation activation and sizes. The gambler’s fallacy refers to the misinterpretation of statistically meaningless historical events as predictors for future outcomes. Participants in the study were more likely to donate after experiencing declines in asset value, as they believed prices would go up after their donation. The findings provide empirical evidence for decision-making in managing charities that accept cryptocurrency donations.